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Canceled Present Host Who Blatantly Cursed Throughout A Dwell Broadcast Will Return After “Self-Reflection”

What if it occurs once more?

Earlier this yr, a well-liked TV home-shopping host blatantly swore throughout a reside broadcast and was suspended from the present. It was lately revealed that she would return as a number after some self-reflection.

Present host Jeong Yoon Jeong | @jung__show/Instagram

Residence purchasing is a well-liked methodology of purchasing in Korea, the place the present host reveals and talks a couple of product, and the viewers can buy it on-line or by a cellphone name.

Present hosts promoting a Paseco air-conditioner | Hyundai Residence Procuring

On January 28, 2023, through the reside broadcast of this system Jeong Present on Hyundai Residence Procuring, the host, Jeong Yoon Jeong, expressed dissatisfaction and used profanity. The cosmetics she was promoting offered out early, however they might not finish the printed early due to a scheduled broadcast afterward. Subsequently, the host expressed dissatisfaction about not having the ability to finish the present early and stated, “XX, I used to be going to go play.”

Jeong Yoon Jeong curses whereas on air. | SBS

The colleague who was co-hosting the printed appeared flustered. When the manufacturing group realized Jeong Yoon Jeong used profanity, they requested her to make clear the state of affairs and apologize to the viewers. Jeong Yoon Jeong replied nonchalantly and advised the viewers to look at the reside broadcast as if it had been a actuality program.

Ought to I make clear? I’ll. I’m good at clarifying. Ah, inappropriate language through the broadcast, sure. I’ll do this. What did I do? I forgot. Oh sure, sometimes through the broadcast, I apologize for utilizing inappropriate language, however please view it as leisure.

— Jeong Yoon Jeong

| SBS 

She ultimately launched an apology assertion in March, however netizens had been unconvinced. Regardless of her apology, she first obtained an indefinite look suspension from Hyundai Residence Procuring, then was expelled in April.

On October 19, NS Residence Procuring introduced that host Jeong Yoon Jeong would seem on the gross sales broadcast for Dermacure’s Be-Be Cream at 8:30 p.m. (KST) on October 21. Since she was expelled, this is able to be the host’s first look on a house purchasing broadcast.


In line with an NS Residence Procuring official, they clarified that Jeong Yoon Jeong could be showing as a visitor—not because the host of her personal present.

Host Jeong will likely be showing as a gross sales broadcast visitor moderately than internet hosting her personal present. Intervening within the look of visitor hosts from accomplice corporations on TV house purchasing channels could be thought-about interference in administration… We’ll deal with monitoring to adjust to broadcasting evaluation rules.

— NS Residence Procuring official

NS Residence Procuring additionally introduced a revision of its broadcasting evaluation rules. They’ve strengthened the “one-strike-out” system, which beforehand utilized penalties differentially from 1 to 4 instances, to impose penalties, together with a most indefinite look suspension, for any critical issues which will happen.

| NS Residence Procuring

Choi Sung Bok, the top of the NS Residence Procuring Broadcast Evaluate Shopper Safety Crew, stated they intention to create extra reliable broadcasts with their strengthened evaluation course of.

Via this strengthened evaluation course of, we are going to take the lead in creating reliable broadcasts within the TV house purchasing trade with much more stringent requirements that meet buyer expectations.

— Choi Sung Bok, Head of the NS Residence Procuring Broadcast Evaluate Shopper Safety Crew

When the controversy first erupted in January, the host made her Instagram non-public. Later, she reopened it however has since turned her feedback off. Many are expectant to see how netizens will reply when Jeong Yoon Jeong returns to internet hosting reveals.

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