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Did SBS’s Okay-Drama “My Demon” Misuse Kang Daniel’s Trademark?

Or is it a shoutout from a fan within the manufacturing crew?

A brief scene within the newest episode of SBS‘s Okay-Drama My Demon, starring Tune Kang and Kim Yoo Jung, has sparked some considerations amongst viewers concerning the present’s attainable trademark infringement.

Tune Kang (left) and Kim Yoo Jung (proper) for “My Demon” | @SBSNOW/Twitter

Within the less-than-a-minute scene set in a standard Korean drugs clinic, the physician—Dr. Kim Do Kyun from Coronary heart Sign 2—is seen carrying a coat for “DK Clinic.”

Kim Do Kyun as Dr. Kim Do Kyun on “My Demon” | Netflix

Each the coat and the pc screens within the background present a emblem utilizing the letters D and Okay, alongside a small + signal.

| Netflix
| Netflix

The brand, nevertheless, is identical because the idol Kang Daniel‘s emblem that he has been utilizing since 2019.

Kang Daniel | @daniel.okay.right here/Instagram

Following the episode, viewers (particularly those who’re Kang Daniel’s followers) have begun questioning whether or not the emblem utilization had been agreed upon…

Kang Daniel’s emblem through the years. | theqoo

…or if it had been a case of blatant trademark infringement.

A small variety of opinions recommended that it’s a standard design.

A Google seek for “KD DK Brand” pulling up comparable designs. | theqoo

Some needed to imagine that it may need been a fan’s work, assuming that there may be a “Danity” within the manufacturing crew. Some even shared hope that it might be a touch about Kang Daniel’s potential cameo or soundtrack function.

| theqoo
  • “Oh, haha. I assumed he may be that includes on a soundtrack or one thing. That is hilarious.”
  • [Deleted Comment]
  • “If the emblem has been used with out permission… I’m dissatisfied that the manufacturing crew, as content material creators, would have such little regard for the rights.”
  • “Huh?!”
  • “Is that this allowed…?”
  • “That’s OK…?”
  • “If the emblem utilization has been licensed, it might’ve been talked about just like the sponsors and companions are talked about. Was Kang Daniel ever acknowledged within the episode?”
  • “Stole the emblem however didn’t even suppose twice about whose it’s, huh?”
  • “Whoever prepped the scene will need to have been a Kang Daniel fan.  Haha.”
  • “The manufacturing crew higher clarify themselves… Did Kang Daniel give them permission?”

However most have known as out the manufacturing crew for not being proactive about trademark and possession safety once they, themselves, are creators.

| theqoo
  • “You possibly can see from the Google variations of ‘DK’ logos that it’s infringement. Haha. The manufacturing crew mainly copy-pasted Kang Daniel’s.”
  • “I’m wondering if there was some kind of an settlement.”
  • “Nevermind the design… Even the font is precisely the identical.”
  • “The identical, IMO.”
  • “The brand has been trademarked… So we are able to ask the events concerned to elucidate. If there wasn’t an settlement made beforehand, then we’ll know that it’s infringement for certain. I’ve by no means seen an idol emblem be used like this in a Okay-Drama, although. I’m 100% certain it’s been stolen. The design and the font are actually the identical. They slapped a small plus signal subsequent to it and known as it a day.”
  • “I get that the design itself may be widespread, however on this case… It’s the identical, all the way down to the font and the spacing. I’m certain it’s unauthorized utilization. The place’s their respect for emblems?”
  • “I really feel prefer it might’ve been a fan’s doing.”
  • “Oh, no. These are the identical logos for certain. Are there any designers who can confirm? To me, they give the impression of being equivalent.”
  • “WTF? I’ve no inventive gene in my physique and even I can inform that the 2 are the identical. I get that the design might be widespread… However these two aren’t simply comparable. They’re equivalent.”
  • “That is blatant trademark infringement. We don’t should be discussing Kang Daniel’s followers or the emblem’s design, whether or not it’s widespread or not. Kang Daniel’s the sufferer right here. The followers have all the proper to be upset.”
  • “It won’t be that distinctive to place the Okay contained in the D. However on this explicit case, I believe it’s an issue as a result of the 2 designs are equivalent all the way down to the font.”
  • “It’s actually in the identical font.”
  • “I’m wondering if the manufacturing crew used no matter inventory picture they discovered. I doubt that they’d go the space to make a model new design for such a brief scene that’s not even too related to the plot. So they need to’ve referenced some kind of a supply… Like, they shouldn’t have used no matter they may discover, however did.”

Neither the My Demon crew nor Kang Daniel has responded to the rising on-line confusion.

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