Releasing the music was a part of an even bigger technique.
Jessi nearly met with Zach Sang and Dan Zolot to movie for his or her present, the Zach Sang Present, and through her interview, the veteran star was candid about her 18-year profession, her current releases, her courting hopes, and extra.
Throughout her interview, Jessi mentioned her need to launch extra R&B music whereas acknowledging that pop music appears to be what sells proper now.
Following the sudden viral success of her music “ZOOM,” launched final 12 months, Jessi stated that her latest music, “Gum,” shares some similarities with the earlier hit and that she felt strain to comply with “ZOOM” with one other enjoyable pop music.
In the case of my music, as a result of ‘ZOOM’ did so properly, I positively had lots of strain on me. As a result of that music did so properly… I imply, it’s not like, loopy huge, nevertheless it did a superb quantity of numbers, you understand?
— Jessi
She admitted that when she first heard her latest music, she “didn’t like it,” explaining that she felt “loud” within the music.
Dan Zolot questioned why Jessi moved ahead with releasing “Gum” if she wasn’t “100% bought on it,” and Jessi gave her sincere reply.
Jessi revealed that she really has a “lot of archived music proper now” that options so many “nice songs,” however as a substitute of pulling a chunk from her archives, she determined to go a unique path.
Jessi felt that after leaving P NATION to affix Jay Park‘s MORE VISION, individuals had set expectations for her subsequent launch and anticipated a rap or hip-hop observe from her.
As an alternative, she was set on releasing a pop music, with the assumption that pop songs “convey everybody collectively.”
Jessi admits that she did go the “protected route” with “Gum” however assured viewers that for her subsequent launch, she’ll be dropping a full album that might be one thing individuals will “by no means count on, like utterly R&B.”
Throughout her interview, Jessi additionally mentioned why her hit music “ZOOM” wasn’t purported to go viral.
Study extra about that within the article under!
Jessi’s “ZOOM” Wasn’t Supposed To Go Viral
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