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Korean Netizens Criticize Somi’s Questionable “Advertising and marketing Technique” After A Newest Announcement

“Is that this legally allowed?”

Korean netizens are confused about Somi‘s “advertising and marketing technique” after a current announcement.

K-Pop soloist Somi | @somisomi0309/Instagram

Lately, Somi introduced the creation of her new make-up model GLYF.

image (1)

One of many criticisms Somi obtained was after seeing the highlighter palette and the value of the merchandise, which was deemed a lot too excessive for the simplicity of the design.

Lately, a photograph of the palette was shared on-line, and netizens seen that there was a particular low cost on the merchandise, with it being decreased from ₩430,000 KRW (about $318 USD) to ₩34,400 KRW (about $25.40 USD).


Inside the phrases and circumstances, there was additionally a clause that brought about controversy because it revealed that any orders made in the course of the pre-order interval couldn’t be canceled for any purpose.


As a result of nature of the pre-order, cancellation on account of a easy change of thoughts or mistake within the order is just not potential. Should you want to change the supply info after the order is accomplished, please go away a 1:1 within the Channel Discuss inquiry.

— beabubble

When the photographs have been posted on the Korean discussion board theqoo, the discount in value didn’t appear to affect netizens. In truth, netizens appear to proceed criticizing the idol’s enterprise method, particularly the truth that as soon as an order is positioned in the course of the pre-order interval, it might probably’t be canceled. Some even went so far as questioning the legality of the choice.



| theqoo
  • I like Somi, however I ponder why she began a enterprise. For me, personally, as soon as celebrities begin promoting issues, they lose their mystique.
  • The pearl is simply too huge, so I’m not very , lol.
  • It seems acceptable for stage make-up… She said she made the model as a result of she needed to make use of them. I feel they’re a bit an excessive amount of to make use of every day, although.
  • You may’t cancel your orders, and you may solely buy in the course of the reservation interval… I’m certain she’ll promote extra in a while, however I don’t like the truth that it’s made to order….
  • What’s up with not with the ability to cancel your orders? Their advertising and marketing technique is bizarre.
  • No matter a pre-sale, why aren’t we in a position to cancel orders in the event that they haven’t shipped it out but?
  • Are they making these as soon as an order comes via? Why aren’t they permitting cancellations?
  • Can’t cancel? Is that this authorized? Is that this legally allowed?

You may learn extra about how netizens reacted to the preliminary announcement of Somi’s make-up model announcement beneath.

Somi’s Latest Announcement Receives Backlash From Korean Netizens

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