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Koreans Are Livid At Dyson And Their Costly Hairdryers Proper Now

They’re not solely costly—they’re unfixable, too.

Dyson, usually referred to as the “luxurious model” within the dwelling equipment trade, has seen a big enhance in shopper complaints in Korea this yr.

Dyson merchandise | Dyson

In response to The Voice of Shoppers on November 15, 864 complaints associated to Dyson had been acquired on the “1372 Shopper Counseling Middle” up to now this yr. On the identical time final yr, there have been 518 complaints about Dyson, which suggests there was a 66.8% enhance in comparison with the earlier yr. There have been 628 complaints about Dyson final yr, and this yr’s quantity has already surpassed that.


Most complaints had been associated to after-sales providers (AS), which refers to guarantee service. There have been many instances of repairs taking a very long time because of a scarcity of provide and demand of elements, despite the fact that the merchandise was as new as just a few months to 2 to 3 years previous.

For instance, shopper A, who bought a Dyson Airwrap styler for round ₩700,000 KRW (about $542 USD) 4 years in the past, shared that when requesting guarantee service, she was knowledgeable that she can be despatched a refurbished product. Nonetheless, it by no means arrived.

Dyson Airwrap | Renee Rodriguez/POPSUGAR

When A requested when she may obtain the refurbished product, Dyson instructed her they didn’t know. Finally, she gave up on making an attempt to repair the product after being instructed to purchase a brand new merchandise for a reduced value.

Each Korean Dyson and England Dyson promote costly gadgets to our nation, and these individuals don’t care about guarantee service in any respect. They have to view Koreans as fools.

— Shopper A


Shopper B had the same expertise. She purchased a Dyson Supersonic hairdryer for round ₩500,000 KRW (about $387 USD) 4 years in the past, and when it stopped working, she contacted Dyson for guarantee service. Dyson acknowledged {that a} restore was unattainable, however a refurbished merchandise can be given to her. Nonetheless, she by no means heard information in regards to the refurbished product once more.

Dyson Supersonic hair dryer | Lisa Fennessy/The New Knew

Abruptly, Dyson acknowledged that they couldn’t discover a refurbished merchandise for her and gave her a ₩100,000 KRW (about $77.40 USD) coupon, altering their phrases and telling her to purchase a brand new product.

They mentioned that there isn’t any engineer stationed in Korea for Dyson. I’m most dumbfounded that they don’t actually have a correct AS system, however they’re nonetheless promoting their merchandise.

— Shopper B


Shopper C, who bought a Dyson cordless vacuum cleaner in Could, complained that they had been knowledgeable that no elements had been accessible when requesting guarantee service. The wait time was unsure as a result of excessive variety of ready shoppers.

In a number of different cases, Dyson responded to guarantee service requests by making shoppers look ahead to months, altering guarantee service insurance policies to supply low cost coupons, or offering small compensation.

Dyson vacuum cleaners | Dyson

In response to those adjustments in guarantee service insurance policies, the Voice of Shoppers acknowledged that Dyson just isn’t adhering to the foundations.

Whereas the present Shopper Primary Act enforcement decree Article 8, Paragraph 2 states that if a shopper doesn’t obtain the product after one month from the date of the restore request inside the high quality assure interval, the corporate should trade it with the identical form of merchandise or present a refund, Dyson just isn’t adhering to this.

— The Voice of Shoppers

The Voice of Shopper additional emphasised that Dyson ought to actively embrace home shopper insurance policies in response to its model consciousness and promptly tackle shopper complaints as a world firm.


Supply: MBC Information and Chosun

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