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NMIXX Is The Newest K-Pop Group To Draw Controversy For Extraordinarily Excessive Photocard Numbers

“This entire laptop factor went out of hand a very long time in the past…”

It has develop into more and more frequent for K-Pop teams to have tons of of photocards of their members for followers to gather of their album releases. The administration behind teams like SEVENTEENNCT DREAM, and others have drawn criticism for this development, which has made it virtually inconceivable for followers to get full collections of photocards with out spending an exorbitant amount of cash.

Photocards for NCT DREAM’s ISTJ album

It has additionally led to many individuals shopping for tons of albums only for the photocards, which has led to an enormous downside with waste created by the behavior.

Waste created from thrown away albums

Moreover, although an increasing number of artists are reaching gross sales milestones today, some netizens assume that these numbers aren’t actually an correct portrayal of their reputation because of so many followers shopping for a number of — typically dozens or extra — albums only for themselves.

Up till now, it looks like it’s been principally boy teams which have had this problem be excessive sufficient for followers to protest in opposition to. However lately the workforce behind NMIXX has earned related criticism after it was revealed what number of photocards there have been for the group’s most up-to-date album, A Midsummer NMIXX’s Dream.

NMIXX | JYP Leisure

The only album, launched again in July, included simply two songs — “Occasion O’Clock” and “Curler Coaster” — and two instrumentals of every of them. Regardless of the small album, although, there are allegedly a whopping 150+ photocards per member, which might imply there are a complete of 900 playing cards or extra to gather.

Haewon’s photocards for A Midsummer NMIXX’s Dream

Among the playing cards are tougher to get than others, corresponding to for sure occasions, fortunate attracts, and particular platforms to purchase the albums on which have unique variations. It’s exhausting to imagine that anybody would genuinely attempt to acquire all of even one member’s photocards, however the album at the moment has over 922k gross sales, a giant leap from their final single album, Entwurf, which bought round 560k. This implies that the advertising and marketing methodology is working.

Right here’s how netizens are reacting to the belief that NMIXX’s workforce has joined the rising record of teams which have manner too many photocards to be affordable of their albums.

Most netizens appear to assume that this type of promotional materials can’t be sustainable, and hope that photocard numbers come again all the way down to extra affordable quantities quickly.

Supply: Instiz and Pann Choa

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