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Okay-Media Delves Into Billboard’s Intention Behind Holding A Separate Class For K-Pop

Is that this their method of separating K-pop from the mainstream market?

K-pop idol group BTS, who tried the Grammy Awards for 4 consecutive years, didn’t obtain a nomination. Other than BTS, the names of K-pop artists couldn’t be discovered on the nominee listing. The Billboard Music Awards established a brand new K-Pop class award, however criticism is being raised that that is reverse discrimination geared toward “differentiating” K-Pop. Okay-media have delved into Billboard’s intention behind holding a separate class for K-Pop.

The sixty fifth Grammy Awards Poster | CBS

BTS was not nominated for the 66th Grammy Awards to be held subsequent 12 months. Members who’ve targeted on particular person actions as a consequence of army service have submitted works in numerous fields as solo artists. From Jin along with his single, “The Astronaut,” to RM’s solo album, Indigo, and Jungkook’s solo debut album, GOLDEN, the members have been busy individually.

BTS was nominated within the Greatest Pop Duo/Group Efficiency class in 2020-2022 and was anticipated to be nominated once more this 12 months. And it wasn’t as a result of every member didn’t succeed as a solo artist. Jungkook’s solo album recorded the best gross sales for a K-Pop solo artist’s album within the U.S. V’s solo album, Layover, entered the Billboard 200 chart at quantity 2 within the first week alone. That is the larger cause for the frustration of not being nominated.


Concerning not receiving an award on the Grammys for 3 consecutive years, criticism of the Grammys has additionally been constantly raised. The Grammys are thought-about one of many three main American music award ceremonies, together with the American Music Awards and the Billboard Music Awards. The Grammys place musicality as the highest criterion. Nonetheless, it reveals an unique stance on variety. The awards got to English-speaking singers every time, exhibiting a conservative tendency. This 12 months, they additional strengthened their “barrier” by excluding all K-Pop artists.

Billboard is exhibiting a distinct tone from the Grammys. A brand new K-Pop part was established. There are 4 classes: Prime International K-Pop Artist, Prime International K-Pop Album, Prime International K-Pop Track, and Prime K-Pop Touring Artist. BTS’s Jimin, Jungkook, Suga, NewJeans, BLACKPINK, TWICE, and TXT had been all nominated in all 4 classes.

This implies that the attention and affect of K-pop within the world music market are now not insignificant. This proves that K-pop has been acknowledged as mainstream even in the US, the worldwide middle of common music.


Nonetheless, Okay-media believes there’s additionally criticism that Billboard’s underlying notion is there. The U.S. is making an attempt to restrict K-pop artists to the “K-pop sector” to keep away from dropping the mainstream music market. There are issues that free competitors could also be restricted as K-Pop is classed as English-language songs.

BTS | American Music Awards

The American Music Awards already established a brand new K-pop class final 12 months. In reality, in 2022, BTS gained the Favourite Pop Duo/Group and Favourite K-Pop Artist classes, and in 2021, they gained the Artist of the Yr, Favourite Pop Track, and Favourite Pop Duo/Group classes.

This phenomenon will be interpreted as the start of recognition and checks on K-pop within the U.S., the middle of the worldwide music market. There may be additionally some degree of worry that the middle of the music market might shift from the U.S., to Korea, the birthplace of K-Pop.

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