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The Physique Store's "Valentine's Day" Occasion That includes "No.9" Cho Gue Sung Prompts Large Backlash — Apologizes To Followers - K-pop News
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Monday, December 4, 2023

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The Physique Store’s “Valentine’s Day” Occasion That includes “No.9” Cho Gue Sung Prompts Large Backlash — Apologizes To Followers

“Did you not suppose followers would discover? Followers aren’t dumb.”

Standard magnificence retailer, The Physique Store, is presently in sizzling water with shoppers after its Valentine’s Day occasion that includes Cho Gue Sung was alleged to be unfair.

Cho Gue Sung | ELLE

Lately, The Physique Store held an occasion that includes soccer star Cho Gue Sung. After posing a query to shoppers, the occasion said {that a} winner can be introduced amongst those that answered accurately, tagged a buddy, and uploaded a narrative.

What reward is ideal for Valentine’s Day?
*Trace: The perfume matches Cho Gue Sung.

It’s Valentine’s Day subsequent week.
How a couple of particular current?

As gifting scents have grow to be a pattern, we consider this perfume from The Physique store makes the most effective reward.

What’s the perfume you wish to reward Cho Gue Sung?
(trace: The video clip was uploaded on February 1)

Of those that answered accurately within the feedback, we are going to give 5 winners an opportunity to satisfy Cho Gue Sung and a participant’s signed ball.

(Those that hashtag The Physique Store in a narrative and tag a buddy could have a better probability to win. Hyperlink the story within the feedback. Winners will likely be introduced on February 14.)

— The Physique Store

Controversy erupted, nonetheless, when it was revealed that 4 of the 5 winners introduced had been influencers who didn’t add a narrative or write the right solutions.

Netizens criticized the corporate for allegedly dishonest followers of Cho Gue Sung, whereas others had been insulted that the corporate thought followers wouldn’t discover.

  • “They’re pathetic.”
  • “If they will use influencers to market their merchandise, then they need to. However don’t make shoppers look silly within the course of.”
  • “It’s like they needed their advertising marketing campaign to go viral however needed to offer the merchandise to influencers. They’re so clear. I feel whose ever thought this was, is an fool.”
  • “No surprise. I believed truly assembly Cho Gue Sung sounded too good to be true.”
  • “I simply checked the successful accounts, and all of their posts are sponsored, LOL. (The Physique Store) is so see-through.”
  • “Why are you abusing followers’ love.”
  • “Woah. Today even private accounts that do one thing related are cursed out. I can’t consider an organization would do that.”
  • “Wow, that is so gross.”

Because of the backlash, The Physique Store has since launched an apology.

Whats up, that is The Physique Store.

First, we wish to thank all of you for the excessive variety of individuals.

We wish to apologize for making so many individuals uncomfortable because of the mishandling of our Valentine’s Day occasion.

We used an occasion program that’s extensively used to decide on random winners. We used this system to decide on random winners, however we didn’t confirm if that they had tagged a buddy, used hashtags, or if that they had uploaded a narrative.

We’re conscious of the frustration we’ve got brought on lots of you.
Additionally, this has given us a chance to look again on all of our previous occasions and ask ourselves if there weren’t any shortcomings.

We sincerely apologize once more.

For these of you who weren’t chosen as winners, we are going to do our greatest to livestream the occasion. Additionally, we are going to individually contact every participant to ship our apologies.

We will likely be extra cautious sooner or later.

— The Physique Store

The apology, nonetheless, did little to enhance shoppers’ sentiments towards the model. Many individuals criticized the apology for not addressing why they had been upset and requested that the model decide new winners.


  • “I’m simply laughing right here.”
  • “Followers aren’t upset that they’ll’t go. (The occasion)It wasn’t truthful, nor was it clear, LOL. I purchased the product with a cheerful coronary heart, however now you guys have grow to be a model I don’t even wish to have a look at. Goodbye.”
  • “Why are you guys digging your personal grave?” 
  • “Did you not suppose followers would discover? Followers aren’t dumb. You guys ought to have tried tougher to hide it.”
  • “I feel it will be higher for you guys to select new winners.”
  • “Because you guys didn’t examine carefully, decide once more.”
  • “Shouldn’t you guys decide once more? LOL.”

What are your ideas?


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