FIFTY FIFTY is the most recent Korean phenomenon taking on the world. Their music “Cupid” catapulted them into stardom.
They grew to become the quickest K-Pop group to enter the Billboard Sizzling 100 chart, a objective that prime artists all aspire for.
Korea Instances sat down with their chief producer, Siahn, to speak concerning the planning behind this debut in larger element. Based on him, the success of FIFTY FIFTY was a results of their pre-assessment of the market.
The corporate realized that the K-Pop business was churning out comparable sounding songs which targeted largely on efficiency and visible points. They determined to fill the hole for a extra music-oriented comeback.
We knew that tackling the ‘fatigue factors’ of the music business can be key to our success, so we centered our technique round addressing these points head-on.
— Siahn
They considered these “fatigue factors” as performances and music buildings of the identical format which can be produced in mass portions. The chief producer famous that followers had been getting bored with seeing the identical sort of performances. They made it a precedence for FIFTY FIFTY to “create music that folks might genuinely take pleasure in.”
In response, we targeted on probably the most primary fundamentals of music in order that listeners might respect the music for what it’s. In at the moment’s K-pop scene, firms are likely to focus extra on aesthetics, efficiency and visuals than on the music itself. Music typically takes a backseat to those different elements. However we made it a precedence to create music that folks might genuinely take pleasure in by specializing in the important parts.
— Siahn
As such, the four-member group ready with a novel mindset previous to the discharge of the monitor.
I’ve emphasised to our members―Keena, Aran, Sio and Saena―the significance of conveying a vivid image and even a complete story throughout the constraints of a three-minute music.
— Siahn
Siahn emphasised the significance of perfecting one’s fundamentals earlier than the rest. To the corporate ATTRAKT, this meant the standard of the music needed to be excessive.
To realize this, we prioritize the essence of music over visuals or look. We’re frequently refining this talent and I’m extremely pleased with our members’ dedication.
— Siahn
Try the “Cupid” music video beneath when you’ve got but to see it!
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