Has the occasion misplaced its spark?
Koreaboo
November 28 was the primary day of the 2023 MAMA Awards. Like at all times, Mnet introduced collectively among the greatest stars to rejoice a yr in K-Pop, and it’s being held within the Tokyo Dome in Japan.
As anticipated, because the occasion began, awards got out and performances allowed idols to shine in a full stadium.
But, whereas the awards present was once one of many staple occasions of the yr, it looks like worldwide followers consider the awards present has misplaced the spark it had prior to now. Particularly, forward of the occasion, an enormous K-Pop account shared the beginning time for followers…
2023 MAMA Awards might be held at this time, 06PM KST.
— Kpop Charts (@kchartsmaster) November 27, 2023
The feedback have been actually surprising, with most followers not even realizing that the occasion was taking place.
No one knew mama was taking place at this time 😭 pic.twitter.com/E9cKCw2ubl https://t.co/WlLCLQQ4Fi
— Anna🍖| Pest Management 🪤 (@strawbrry_Baek) November 28, 2023
individuals simply discovering out mama is at this time simply reveals how far they fell off as an award present https://t.co/tCzN3rSThd
— jan (@aescentre) November 27, 2023
MAMA was once an occasion… 😭 https://t.co/FwglpRjHsV pic.twitter.com/gFxlnpg48E
— C 💫 (@FxntyJoon) November 27, 2023
MAMA was once so enormous with soo a lot hype.
And that i did not even know this yr’s MAMA is actually todayy?😭 https://t.co/yFU1EgWw5l
— 😼 JeanXx 😻 (@twice_mixx) November 27, 2023
Many identified that one of many causes was due to how “boring” they have been. Particularly, one fan identified that with modifications in codecs and “fan wars,” there are fewer interactions between idols in comparison with the previous generations.
mama (and different award reveals) began to get boring when third gen stopped attending which additionally meant actual time reactions and interactions additionally stopped https://t.co/aBLfvQUEtk
— jemss ;ଓ (@whee_indle) November 28, 2023
Even on Korean boards, many seen the stunning tweets that got here from world followers, linking the tweets that they had seen that showcase the MAMAs influence on worldwide followers in 2023.
lady kpop actually within the gutter bc why I simply discovered that mama is at this time and actually nobody is speaking about it😭 pic.twitter.com/PBiBAMK3YY
— outroseokss⁷ (ꪜ) ³ᴰ (@callmebyyourjin) November 27, 2023
Whereas the MAMAs are nonetheless watched by hundreds of thousands of followers worldwide, it looks like the hype for the occasion has died down for a lot of causes. The reactions of Korean netizens appeared to reflect worldwide followers, with many not feeling the lineups are sturdy sufficient or with the identical influence as prior to now.
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