K-POP News

What Is K-Pop’s Subsequent Step In The International Market? Crossroad Between Enlargement And Stagnation

The information of K-pop artists’ successive awards on the 2023 Billboard Music Awards (BBMAs) introduced home followers and the general public pleasure. Now, BTS‘s youngest member, Jungkook, who’s changing into a worldwide solo pop star, is on the forefront, with Stray Children and NewJeans standing subsequent to him, and the presence of BLACKPINK and the achievements of shock star Fifty Fifty (though they didn’t win the award) are additionally clearly important.

BTS’s Jungkook | @bts_bighit/Twitter

Nonetheless, Okay-media has some worries and issues about K-pop, and even uncommon boundaries are steadily showing. Trying carefully, they felt the “K-pop glass ceiling” had been erected. Whereas it might be cheap suspicion, doubts come up when trying on the outcomes.

At this yr’s BBMAs, the classes received by Jungkook, Stray Children, NewJeans, and BLACKPINK all had the phrase K-pop hooked up to them. Jungkook, who could be very energetic with “3D” following “Seven”, was chosen because the winner of the High International K-Pop Track class. Stray Children, who topped the Billboard 200 chart for the fourth time of their profession, received the High K-Pop Album Award, whereas NewJeans received the High International K-Pop Artist Award and BLACKPINK received the High K-Pop Tour.

Just some years in the past, there was a time on the BBMAs when BTS efficiently received an award in the principle class (though it didn’t win the general class) and was rewarded for his or her exhausting work, standing on stage and giving their speeches in Korean. At the moment, the BTS members couldn’t imagine that they had been standing right here, saying, “One thing like a miracle has occurred.” Afterwards, together with their continued international actions, they achieved good outcomes on the Billboard predominant chart and as soon as once more challenged main US year-end award ceremonies, producing higher and extra significant outcomes yearly (though the outcomes had been barely completely different). Amongst them, there was additionally the Artist of the Yr award, the primary grand prize on the American Music Awards.

PERMISSION TO DANCE ON STAGE in THE US Preview Cuts | @bts_bighit/Twitter

In fact, this can be a nice outcome. Even at this level, it can’t be mentioned that it’s shocking {that a} boy band that was not even from the U.S., however was shaped in a faraway nation known as Korea, is exhibiting off such super affect. However one thing appeared to be lacking. Though they reached the highest, Okay-media really feel they haven’t acquired the prize that they deserve. It appears like they’re attempting to be glad with their present affect and settle for it humbly as they’ve acknowledged each their expertise and presence.

it from a unique perspective, it’s tough to say that the efficiency of K-pop style artists at main American music awards ceremonies has but reached the extent of receiving the so-called general award. Though they received the grand prize on the American Music Awards, in actuality, Billboard solely acknowledged them with the principle award, and the Grammy Awards, that are mentioned to be extra conservative, solely gave BTS, whom we nominated because the primary K-pop singer, one spot as a candidate for Finest Pop Group Efficiency.

Aside from that, there are performer levels and different particular occasions. Okay-media revealed that they might see that Billboard and Grammys are utilizing BTS’s affect for their very own field workplace success. When you put up an indication that claims BTS, ARMYs everywhere in the world shall be watching with their eyes lit up. It’s a very bitter and regrettable side. The results of the award is one thing that shouldn’t be neglected, as a lot because the affect it has confirmed as a performer.

Park Jin Younger (left) and Bang Si Hyuk (proper) | JYP, HYBE

JYP‘s Park Jin Younger and HYBE Chairman Bang Si Hyuk appeared as visitors on tvN‘s Yoo Quiz on the Block and the key phrase they spoke concerning the disaster of K-pop was growth. Earlier than K-pop, we used Latin and Afro music as examples to level out the dilemma of intensive demand from core fandom (superfans) of music in genres with sturdy regionalism and the long run growth of sunshine fandom. The proportion was low, and there was a way of disaster that this might turn into an impediment to K-pop’s future growth within the international music market, and the idea for this was that the decline in associated indicators was noticeable.

Sooner or later, K-pop’s subsequent step within the international music market will be seen as changing into crucial. Clearly, neither Billboard nor the Grammys are overlooking the growth of K-pop and can watch it as a phenomenon and make good use of its affect not directly. Nonetheless, we have to be cautious to not enable K-pop’s affect to develop to the extent of cracking the boundaries erected by mainstream American genres equivalent to pop, rock, hip-hop, and soul. And the boundary could turn into a stable “K-pop glass ceiling” that’s as invisible as it’s instantly seen.

Coincidentally, BTS, which we touted because the primary K-pop singer, will now be within the army till 2025, with the remaining members Jungkook, RM, Jimin, and V enlisting within the army quickly. K-pop, which can quickly face the hiatus of BTS, is at a important crossroads between growth and stagnation.

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